Last year Joe decided to go on sabbatical to go in search of the ancient muffin of San Miguel. During his travels running with the great white elephants of Africa, he spent his time living with a tribe who named him ’He Who Runs with the Elephants’. He learnt many things that ICI made enough carpet fibre to go round the world twice and it’s impossible to lick your own elbow. He’ll be passing everything he has learnt this year to his adoring public.

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